With NBC currently flat-lining every day that doesn’t begin with “Mon,” maybe it’s true that NBC has been successfully using sports as a promotional platform.
Let’s look back at the new series NBC was promoting during the last Summer Olympics, in Beijing in 2008.
America’s Toughest Jobs
Kath & Kim
My Own Worst Enemy
A missed opportunity.
How about the new shows for Fall 2009 that were promoted week after week during Sunday Night Football?
The Jay Leno Show
One fan favorite that continues to hang on by its fingernails.
What about new Spring series promoted during the 2010 Vancouver Winter Olympics?
The Marriage Ref
Who Do You Think You Are?
Two of them are still around, but by no means are they hits.
Law & Order: Los Angeles
That is embarrassing.
The Playboy Club
Up All Night
But Fall 2012 is going to be different!