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And you can’t blame the NHL.

The NHL All-Star Game’s ratings held steady year-to-year, and PTM says: “After 54 regular season games, viewership of the NHL on NBCSN is up seven percent compared to the same period last year (335,000 vs. 314,000).”

NBC Sports has been buying the rights to more college games, because it has to know that more talk isn’t the way forward.

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